When the modern log home industry was starting in the 1970s, many manufacturers found that a successful way to reach new clients was to enlist satisfied customers as sales representatives. These ambassadors of the log home lifestyle approached the work as a sideline or hobby and received little or no training.
Over time, some turned their avocation into a livelihood; others became general contractors or log home builders. In was then, that log home producers realized the value of recruiting and training full-time professional salespeople. Since many of these reps also offered construction services, they became known as builder/dealers.
Today, builder/dealers don’t just represent the companies they sell for. They also offer services that benefit prospective log home buyers. Even though they are very knowledgeable about their companies’ offerings, they earn their living by helping you, so don’t hesitate to engage their services. Here are a few of the key benefits dealers can provide:
Many active dealers maintain sales models, often their own homes, which they use to showcase their respective company’s product.
Most reps can arrange visits to homes they’ve sold and built in the past few years or ones that are currently under construction. Seeing these houses will help you understand what’s involved in building a log home and give you an outstanding opportunity to talk with homeowners about their experiences.