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Make a meaningful career in Search engine optimization field

Digital marketing is now turning out to be the future of any organization. It has escalated the demand for marketing in terms of online visibility and brand awareness through different modes. Some of the major determinants which directly affect the strategies include- Search Engine Optimization, Social Media Optimization, Content Marketing, Ad Words, Pay per Click and many more. Digital marketing is determined as a marketing strategy in which various digital platforms are used in order to promote the products and services being offered by the company through traffic generation, organic search, and various other modes. Candidates can easily find some of the best jobs opportunity in the city like the Philippines. Digital marketing is now adopted as the major techniques by the organization to gain audiences, visitors, traffic and searches for getting rank in the search engine. It has brought about a revolution in the marketing concept for any company. In this regard, it promotes sales, increases customer retention, brand awareness, and online visibility.

Want to secure Job in Metro Manila? There are many career options which help the job seekers in building a promising career and also help in improving their lifestyle. Search Engine optimization jobs are for those who are interested in technical jobs. SEO has two major components: On page SEO and off page SEO.

On page SEO: All the elements of your website are included in on page SEO. Technical set-up, quality of your code, a textual and visual content of your site is its factors.

  • Page titles: It is one of the important factors on your site. Your page or post should have its own unique titles and keywords for that page are mandatory. It should be included in that page.
  • Meta description: It includes a page description of the page. It should be unique and contains focus on keywords which are relevant for your content. It has to be descriptive to contain 160 words.
  • Meta tags: It is a short description of your website. It mainly focuses on the services you provide. The title, keywords, and description is mandatory different from other sites.
  • Heading tags: A page needs to be properly formatted. It should contain headings and subheadings. You can either choose a different tag or alternate title for headings and for subheadings.

Off-page SEO: It depends on other web pages to improve your site and blog. It is an ongoing process and needs regular links which are given priority by search engines.

  • Link building: Importance should be given to the quality of links rather than quantity. The rankings of your website depend upon link building. By adding external links to the website will make it rank higher and as well as increase the quality of your site. Search engines consider link popularity as one of the key factors for a better search engine ranking.
  • Content sharing: It has become the part of mainstream marketing and created a lot of buzzes. It includes web content, article marketing, and case studies.
  • Social bookmarking: It is one of the oldest off page technique but is very useful. It can be passed on to innumerable users and help to increase traffic to your website.

Both the On page SEO and off page SEO are essential for the field of online business.

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